Privacy Policy
Last updated: March 25, 2026
1. Introduction
Just Purple ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at just-purple.com or engage with our software development services.
2. Information We Collect
Information You Provide
- Contact form submissions: Name, email address, company name, budget range, project description, and preferred service.
- Email correspondence: Any information you share when contacting us directly.
Information Collected Automatically
- Usage data: Pages visited, time spent on pages, referring URLs, and navigation paths via Google Analytics 4.
- Device data: Browser type, operating system, screen resolution, and language preferences.
- Cookies: We use essential cookies for site functionality and analytics cookies (only with your consent).
3. How We Use Your Information
- To respond to your inquiries and provide requested services.
- To manage leads and client relationships via HubSpot CRM.
- To analyse website traffic and improve our content and user experience.
- To send project-related communications (we do not send unsolicited marketing emails).
- To comply with legal obligations and protect our rights.
4. Third-Party Services
We use trusted third-party services to operate our website and business:
| Service | Purpose |
|---|---|
| Google Analytics 4 | Website analytics and traffic measurement |
| HubSpot | CRM and lead management (data processor) |
| Vercel / Cloudflare | Website hosting and delivery |
5. Cookies
Our website uses cookies to enhance your browsing experience:
- Essential cookies: Required for basic site functionality (e.g., theme preference). Always active.
- Analytics cookies: Used by Google Analytics 4 to understand how visitors interact with our site. These are only set after you grant consent via our cookie banner.
You can withdraw your consent or manage cookie preferences at any time through your browser settings.
6. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes described in this policy. Contact form submissions and CRM data are retained for the duration of our business relationship and a reasonable period afterward. Analytics data is retained according to Google Analytics' default retention settings.
7. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate data.
- Request deletion of your data.
- Object to or restrict the processing of your data.
- Request data portability.
- Withdraw consent at any time (where applicable).
To exercise any of these rights, please contact us at privacy@just-purple.com.
8. Data Security
We implement appropriate technical and organisational measures to protect your personal information, including HTTPS encryption, secure server infrastructure, and access controls. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
9. Children's Privacy
Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.
11. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us: